Praxis

I help changemakers and innovators broadcast their stories through design. I believe effective storytelling, creative strategy, and collaboration are the keys to building great brands.

If you have a vision that you really believe in, whether it involves defining your brand’s identity from the ground up or developing an impactful solution that reflects your already-established brand, let’s figure out how to tell your story.

Let’s Collaborate

Your brand’s needs and goals are unique, so I offer custom design packages optimized for your success.

  • You’re building something meaningful—let’s make sure your website reflects that.

    I design custom websites for brands that create change. Whether you're just getting started or ready to level up, I’ll help you build a site that not only looks beautiful but also works hard for your business. From choosing the right platform to optimizing for search engines, every detail is crafted with intention.

    What You Can Expect:

    ✨ Strategic Platform Setup
    Not sure whether to go with Webflow, Squarespace, Shopify, or WordPress? I’ll guide you to the platform that fits your goals, tech needs, and budget—so your website grows with you, not against you.

    🎯 Custom Design That Captures Your Brand
    No templates here. I design clean, compelling websites that tell your story and connect with your audience—because your brand is anything but generic.

    🔍 SEO Built In From Day One
    What good is a gorgeous site if no one can find it? I integrate SEO best practices from the ground up, so your site is discoverable, crawlable, and ready to climb.

    🚀 Designed to Convert the Right Leads
    A great website does more than attract traffic—it attracts the right people. I create user experiences that guide your visitors to take action, whether that’s booking a consult, signing up for a newsletter, or making a purchase.

  • Your brand is more than a logo—it’s a first impression, a lasting feeling, and a story worth telling. I help purpose-driven businesses craft brand identities that not only look beautiful but resonate deeply with the people they’re meant to serve.

    Whether you're launching something new or evolving an existing brand, I’m here to guide you through a thoughtful, strategic design process that aligns with your mission and moves your business forward.

    What You Can Expect:

    🌿 Brand Strategy with Soul
    Before the design begins, we get clear on the why. Together, we define your brand values, voice, and audience—so every visual decision is grounded in meaning.

    🎨 Logo Design That Stands Out (and Holds Up)
    Your logo should look great everywhere—from your website to your packaging to your Instagram bio. I create flexible, future-proof logo systems that make your brand instantly recognizable.

    📓 Visual Identity Systems
    Color palettes, typography, imagery, brand guidelines—I build out the full toolkit so you can show up consistently and confidently, across all platforms.

    📈 Designed to Grow With You
    I create brands that are ready for evolution. Whether you’re a one-person powerhouse or a scaling team, your visuals will grow with your vision.

    Let’s create a brand that speaks volumes—before you even say a word.

  • Consistency builds trust. Great design builds connection. I help impact-driven brands translate their message into visuals that stick—across every platform, every format, every touchpoint.

    Whether you're launching a campaign, refreshing your marketing materials, or need scroll-stopping graphics for your next big announcement, I’m here to make sure your brand shows up with clarity and style.

    What You Can Expect:

    📱 Digital & Social Media Design
    From Instagram carousels to Facebook ads to Pinterest pins—I design eye-catching, on-brand assets that get noticed in fast-moving feeds. Need a whole campaign? I’ve got you.

    📩 Email Marketing That Looks as Good as It Converts
    Your emails deserve more than default templates. I’ll create branded email graphics that make your message stand out—and keep your audience engaged from subject line to CTA.

    🖨️ Print Design That Feels Tangible and Timeless
    Brochures, flyers, packaging, business cards, event materials—you name it. I’ll bring your brand into the physical world with designs that are both functional and beautiful.

    🎨 Custom Brand Illustrations
    Add personality, play, and a unique visual voice with illustrations designed just for your brand. From icons to spot illustrations, I create visuals that bring warmth, depth, and distinction.

    🛠️ Canva Templates You Can Actually Use
    Need to keep things agile? I design custom Canva templates that match your brand and are easy for your team to update. No more guessing, no more off-brand slides—just plug and play.

    Whether it's a one-off design or a full suite of branded materials, let’s create graphics that don’t just look good—they work hard for your brand.

  • Need a little more support? I’ve got the resources.

    If there’s something that your brand, website, or digital product could use beyond design, don’t hesitate to ask. I can pull in some talented friends to round out our team.

    Extras can include:
    Copywriting * Photography * Videography * Marketing strategy

A little more about me

I am a multidisciplinary designer with over 8 years of experience. The majority of those years has been spent working on the agency side, so I bring with me the skills of comfortably working under tight deadlines, project management, client communication, and stressless-ly switching gears.

My favorite projects…

are the traditional branding type: logos, typography, color palettes, design systems, all applied to a website, brochures, tote bags, stickers, ads, you name it… l’m getting inspired just writing this sentence.

I also love collaborating with digital development teams. The process of creating and bringing to life useful and beautiful digital experiences is one of my favorite things about my job.

I excel at…

making icons, icon sets, and small spot illustrations. There’s just something so satisfying about creating small, simple illustrations that carry so much meaning.

I’m improving…

my photography skills. Wildlife and travel photography specifically. I am also trying to get back to my fine art roots: less screen time, more canvas time.


RECOGNITION

Instagram Feature: Dribbble (September 2019)

Instagram Feature: OMSystem Cameras (January 2024)