Praxis

I help changemakers and innovators broadcast their stories through design. I believe effective storytelling, creative strategy, and collaboration are the keys to building great brands.

If you have a vision that you really believe in, whether it involves defining your brand’s identity from the ground up or developing an impactful solution that reflects your already-established brand, let’s figure out how to tell your story.

Let’s Collaborate

Your brand’s needs and goals are unique, so I offer custom design packages optimized for your success.

  • Starting from scratch, we’ll collaborate to build a cohesive and comprehensive visual ecosystem that helps convey your brand’s personality and vision to your ideal audience.

    Brand builds can include everything from logos, color palettes, and typography to websites, marketing materials, ad campaigns, swag, and everything in between depending on your real-world goals and needs.

    Brand Build Offerings:
    Brand voice & strategy development * Logo design * Typography suites * Color palettes * Supporting graphics * Custom iconography * Data viz * Web design * Social media collateral * Marketing collateral * Ad campaign support

  • Working with outdated assets isn’t going to give your work the impact it deserves or attract the right audience. I will work with you to refresh your look and make touch points like your logo or website feel more modern and professional.

  • If you’re in need of a new website, landing pages, or product design, I’ve got you covered.

    Websites:
    I will work with you to set you up on the best platform for needs, help you modernize your web presence and create a custom website that is a true reflection of what you do, and serve as the ultimate hub for you to attract your dream audience.

    Web design packages include:
    Site architecture * Site strategy * Site design * Custom graphics * Custom iconography * Basic SEO

    UX/UI
    Whether you’re digital product is still an idea or in dev, I can work with engineering teams to assist with user experience flows and user interface designs. Together we can launch something delightful (and useful).

    UX/UI packages can include:
    Design & UX consultation * Design systems * Interface design

  • To amplify your social media presence I can assist by creating cohesive design content for your needs or turnkey templates you can implement yourself.

  • I can help you tell captivating stories with data so that your audience can more easily understand what you’re working towards and why it’s important. When complex ideas are distilled down and engaging it tends to create a lasting impression.

  • Need a little more support? I’ve got the resources.

    If there’s something that your brand, website, or digital product could use beyond design, don’t hesitate to ask. I can pull in some talented friends to round out our team.

    Extras can include:
    Copywriting * Photography * Videography * Content creation * Marketing strategy

A little more about me

I am a multidisciplinary designer with over 8 years of experience. The majority of those years has been spent working on the agency side, so I bring with me the skills of comfortably working under tight deadlines, project management, client communication, and stressless-ly switching gears.

My favorite projects…

are the traditional branding type: logos, typography, color palettes, design systems, all applied to a website, brochures, tote bags, stickers, ads, you name it… l’m getting inspired just writing this sentence.

I also love collaborating with digital development teams. The process of creating and bringing to life useful and beautiful digital experiences is one of my favorite things about my job.

I excel at…

making icons, icon sets, and small spot illustrations. There’s just something so satisfying about creating small, simple illustrations that carry so much meaning.

I’m improving…

my photography skills. Wildlife and travel photography specifically. I am also trying to get back to my fine art roots: less screen time, more canvas time.

RECOGNITION

Instagram Feature: Dribbble (September 2019)

Instagram Feature: OMSystem Cameras (January 2024)