PRODUCT DESIGN | GRAPHIC DESIGN
MediaVue
Digital Signage Solutions
MediaVue offers a platform solution for deploying and managing digital signage. They build media players and have engineered a device management software. Market verticals for this industry include corporate communications, quick service restaurants, retail, banking, and transportation.
The Challenge
MediaVue has a company history rooted in engineering. Strong technical talent has produced a robust and one-of-a-kind platform. On the other hand, traditional marketing and design were not always integrated into the business plans. This resulted in products that worked well and stood up against the competition, but that lacked a value proposition and any ease of usability.
No branding or design system had been initiated. Except for the logo, which was off-limits (unfortunately), every company touchpoint has had to be overhauled, from business cards to the software product itself.
Landing in this tech environment incurred a major personal learning curve. The value proposition, industry landscape, and even the the company culture itself required me to take on many different perspectives to find and extract meaning.
When I joined the team there was an absence of any marketing point person. I worked autonomously for a few months producing deliverables based on need and immediacy until a marketing director was hired. Once a dedicated marketing position was filled, I was able to carry out the proper process of customer research, branding, and design.
Business cards were edge painted and letterpressed on uncoated card stock. With a team of sales people regularly at trade shows and conferences, the minimalistic cards stood out in a crowd of attention grabbing material, and reinforced the elite quality of the MediaVue products and solutions.
Player Configuration UI
When you start a MediaVue player, it automatically brings up a configuration menu on the screen or display it is connected to. Here the user is presented with settings that can be modified and changed that effect the player and content playback.
The goal of the redesign was to make the menu more user friendly, as many customers would often make mistakes that would cause problems down the road. Working with the engineers who built this, we narrowed down the necessary steps for a successful player configuration and isolated the important actions users would have to take. Once narrowed to the most necessary steps, I gave them a sequential order and adjusted the layout of the UI. Instead of tabs, we made the steps cards that prompt the action about to be taken. The cards then open the setting options where any changes can be made, modified, and saved. I added a sidebar so support contacts were always visible and gives a place for other useful information to live.
The user is now directed through a set of steps rather than being able to pick and choose what settings to interact with.
The original interface caused a lot of issues for users. Often customers would set and save steps out of order, or unnecessarily change settings just because they had access to them in these tabs. It would cause a lot of undue stress on the MediaVue support team.
The redesign put the basic settings in sequential order and moved any advanced settings to its own section. The cards show a quick view of what settings are for the connected screens. Users can then click into the cards and tinker with alternate configuration options.
Display Settings Screen
Wifi Connection Screen