OAR

The goal was to make this conservation nonprofit’s brand feel more modern and approachable to urge more people to get involved, learn about the area, and donate to help keep the waterway protected; or just enjoy the recreation that the river has to offer.

DISCOVERY:
The fictional discovery process set parameters that the organization had an aging, but loyal member base and the pain-point was getting new members and people involved, and subsequently new donors.

CREATIVE PROBLEM SOLVE:
The branding refresh propels the company’s appearance into a more modern feel, aiming to appeal to a younger audience. The driving force of the website was to educate people and get them recreating and volunteering at the river again. While a call for donations is still prominent, the website’s content and call-to-actions skew towards conservation education and planning a visit in the hopes of highlighting all the wonderful activities and opportunities going on through the non-profit.