I came up as a designer at a particular moment: when digital and traditional were still figuring out how to coexist, and product design was reshaping what the industry expected from a visual communicator. Trained in communications and media at Northeastern University and in graphic and web design at RISD, I learned early that the most effective creative work lives at the intersection of strategy and craft. How a message is shaped matters as much as how it looks.

Over 12 years working across in-house teams and agency partnerships in finance, healthcare, higher education, nonprofits, and tech, I built something that's harder to teach than any software: the ability to work inside someone else's creative system and still bring something genuinely fresh to the table. Clients come back not because I reinvent their brand every year, but because I understand it deeply enough to keep it alive.

I founded RJB Studio because I wanted to show up as a creative leader, not just a pair of hands. The work I care about most starts before the design does — in the questions, the research, the listening — and ends somewhere beyond the deliverable, in whether the brand actually connects with the people it's meant to reach.

Outside the studio, I am a wildlife photographer, a gardener, a rider, a runner, and an artist — among other things. What all of it has quietly taught me is how to observe carefully, respond to what's actually there, and find the balance between structure and wildness. That sensibility lives in everything I create.