Cambridge Trust

Who do you trust?

Founded in 1890, Cambridge Trust is a private bank providing dedicated personal attention and custom solutions to build and preserve wealth. In 2018, they underwent an branding overhaul, including a logo, website, and collateral redesign.

When I started working on designs for this client, the refreshed branding had already been initiated and the gist of their new look had already been established. The copywriting and campaigns centered around two taglines: “We build trust as well as wealth” and “Who do you trust?”. However, not much collateral had been developed or produced when I came on board to the agency of record in early 2019. Under the supervision of a creative directors, I have been able to implement the branding across print and digital assets, including brochures, annual reports, PowerPoints, digital banners, icons and vector art, photography selection, social, and web updates.