ART DIRECTION & WEB DESIGN
Hemenway & Barnes
A Law Firm with a Legacy
Hemenway & Barnes is a highly reputed law firm and trust company that has been serving New England for over 150 years. Their website template had become dated and the content was in need of a major refresh. The end result needed to maintain a professional and conservative look. Most importantly it needed to maintain usability and appeal to their mature clientele. Using the existing brand palette, I aimed to take the essence of the brand and breath new life into it.
A driving force in the content creation to bring the client experience to the forefront. The layouts provide ample opportunity to showcase H&B client's high praise.
Revision: As the project developed, the client started to veer away from the initial strategy. Not wanting to compromise the privacy of their clients, they decided not to follow through with the client testimonial approach. We switched gears and did a photoshoot with the partners and law staff that imbue the kind of quality attention that the firm gives their clients. The user of the site is now in the seat of a client, viewing the law firm as if they already represented them.
SOME KIND WORDS
"We have had a ton of positive feedback in the meetings we’ve had so far. People have commented that the colors and layout look 'airy and calming', more in line with our brand, that it 'matches the look/feel of our office', and that it’s hard to look at our old website now!"
— Hemenway & Barnes Marketing Team
Icon Set
Credits:
Brand strategy by WCM
Photography by Ken Richardson