Harvard Kennedy School

Harvard Kennedy School’s mission is to improve public policy and leadership so people can live in societies that are more safe, free, just, and sustainably prosperous. By combining cutting-edge research, the teaching of outstanding students, and direct interaction with practitioners, we have an impact on solving public problems that no other institution can match. (hks.harvard.edu)

Working for their agency of record, I design within the overall Harvard Kennedy School guidelines, but alter the branding to distinguish the Executive Education and Public Leadership Credential from the other programs. The branding evolves each year to maintain a continuous fresh look and feel.

Projects for this client have included:

• Program Guide design

• Brand video development and storyboard

• Email design and email outreach campaigns

• Digital banner ad design

• Social media post design; paid media and organic posts on LinkedIn and Facebook

• Brochure and print material design

• PowerPoint template design

• Consultation on website optimization

• Creation of web content

• Infographic design

• Creation of custom iconography sets