ART DIRECTION | MARKETING DESIGN
Breckinridge Capital Advisors
Advancing the Pursuit of Income
Breckinridge Capital Advisors is a Boston-based, independently owned asset manager working to provide the highest caliber of investment management.
In my art direction role I have helped bring the brand forward which has culminated in a branding refresh set to launch fully in 2026. I have worked on all aspects of the brand from creating updated sales materials that feel more cohesive and modern, to leading photography shoots for our marketing materials, and ensuring that our brand standards are always met to highest caliber.
DIGITAL BROCHURE
LINKEDIN CAROUSEL
This organic carousel post was created to help promote a brand video explaining the advantage of bond investing.
SOCIAL MEDIA
2025 Brand Refresh
In the first half of the year I begun working on a proposal for a branding refresh for Breckinridge. I saw an opportunity to modernize some of the branding elements, since no work had been done on this since 2016 and something like this had not been done in-house before. Collateral was starting to feel dated, and there were pain points around accessibility with colors and typography.
This branding refresh was not aimed at changing anything about the core essence of the established brand, but rather enhancing it and propelling it forward with more modern standards. There was no plan to change the logo or the core colors. The goal was to:
Update the typography to be more accessible
Update the accent colors to better fit the brand and strengthen accessibility
Update the supporting graphic to feel more proprietary
The brand proposal presentation below guides you through my process and strategic decision making:
DIGITAL BROCHURE
Below is the first piece of collateral created based off the proposed branding refresh.
