BRANDING

Harvard Kennedy School

You’re here to make a difference.

Harvard Kennedy School’s mission is to improve public policy and leadership so people can live in societies that are more safe, free, just, and sustainably prosperous. By combining cutting-edge research, the teaching of outstanding students, and direct interaction with practitioners, we have an impact on solving public problems that no other institution can match. (hks.harvard.edu)

Working for their agency of record, I design within the overall Harvard Kennedy School guidelines, but alter the branding to distinguish the Executive Education and Public Leadership Credential from the other programs. The branding evolves each year to maintain a continuous fresh look and feel.

Projects for this client have included:

Program Guide design
Brand video development and storyboard
Email design and email outreach campaigns
Digital banner ad design
Social media post design; paid media and organic posts on LinkedIn and Facebook
Brochure and print material design
PowerPoint template design
Consultation on website optimization
Creation of web content
Infographic design
Creation of custom iconography sets

The below metrics are from email, social media, and digital ad campaigns aimed at promoting programs and courses. Our collaborated resulted in record breaking SEM and social media conversions.

Data provided by Decibel Media.

Executive Education Homepage

We worked with HKS’ tech team and advised on the content strategy and user experience of the Exec Ed homepage. We built out graphics/icons to work with the website template. We also collaborated in producing the featured brand video.

hks.harvard.edu/executive-education