Harvard Kennedy School
You’re Here to Make a Difference
ART DIRECTION * BRAND DESIGN
Harvard Kennedy School’s mission is to improve public policy and leadership so people can live in societies that are more safe, free, just, and sustainably prosperous. By combining cutting-edge research, the teaching of outstanding students, and direct interaction with practitioners, we have an impact on solving public problems that no other institution can match. (hks.harvard.edu)
Working for their agency of record, I design within the overall Harvard Kennedy School guidelines, but alter the branding to distinguish the Executive Education and Public Leadership Credential from the other programs. The branding evolves each year to maintain a continuous fresh look and feel.
Projects for this client have included:
Program Guide design
Brand video development and storyboard
Email design and email outreach campaigns
Digital banner ad design
Social media post design; paid media and organic posts on LinkedIn and Facebook
Brochure and print material design
PowerPoint template design
Consultation on website optimization
Creation of web content
Infographic design
Creation of custom iconography sets
The below metrics are from email, social media, and digital ad campaigns aimed at promoting programs and courses. Our collaborated resulted in record breaking SEM and social media conversions.
Data provided by Decibel Media.
ENROLLMENT RESULTS
+31%INCREASE IN APPLICATIONS YoY
PROGRAM RESULTS
+62%INCREASE IN REGISTRATIONS YoY
INTERACTION RESULTS
+13%INCREASE IN NEW SITE VISITORS
Executive Education HomepageWe worked with HKS’ tech team and advised on the content strategy and user experience of the Exec Ed homepage. We built out graphics/icons to work with the website template. We also collaborated in producing the featured brand video.
YouTube PageI created various looks for video covers depending on the content type, as well as custom iconography for each video category.
Email Template Designs
1-Page Marketing Documents
Program Guide 2021
Digital Assets: Banner Ads, Emails, Social Posts
Custom Programs Process Graphic
The Public Leadership Credential Process Graphic
Collaborators:
WCM Partners