TempoPay
Removing Financial Barriers to Care
SOCIAL MEDIA CAMPAIGN DESIGN * ANIMATION
TempoPay is a healthcare payment solution aiming to help people access healthcare affordably.
When the healthcare fintech brand needed to shake up how people think about medical bills, I teamed up with TempoPay and Ad Agency WCM to design a bold, animated ad campaign for social media. They have been relatively quiet in their market and this LinkedIn ad campaign sponsored by VISA was a good opportunity for outreach to the decision makers in their audience. With a focus on healthcare payments and a smart LinkedIn strategy, we brought energy and empathy to a traditionally dry space. The result? A playful series of ads that earned over 600,000 impressions—and a whole new way to look at financial wellness.
Data provided by VISA.
REACH
This Campaign Delivered:
660,799 IMPRESSIONS
KPIs
Overall CTR:
+42%STRONGER THAN BENCHMARK
EFFICIENCY
Compared to Industry Average:
+7%MORE EFFICIENT DYNAMIC CPM
Campaign Concepts
Final Creative
LinkedIn CarouselThis carousel was created for a new TempoPay product aimed at current members to raise awareness for the new offering.